TechCrunch:

Elon Musk said that X, formerly Twitter, will start showing headlines in preview cards with URLs on the platform again after removing titles last month.

In a post on X, Musk said in an upcoming update, the company will overlay the title in the upper portion of the image of a URL Card. He didn’t mention any specific timeline for rollout or give an example of what might the card look like.

In August, the Tesla CEO said that X planned to stop showing titles with URLs in previews for “improved aesthetics.” The company stopped showing headlines in October after the announcement.

Because of this change, users had to click or tap on the URL card to actually know the title or read the headline. To get around this change, publishers started to write their own headlines on images and post the link separately or include the headline in the image of the generated preview card.

This change might make it easier for publications and not work on custom formats, but that completely depends on the layout of the new card.

 


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MuskWire TLDR:

Elon Musk announced that X, formerly known as Twitter, will be reintroducing headlines in preview cards with URLs on the platform. This comes after the company removed titles last month for “improved aesthetics.” Musk mentioned in a post on X that the upcoming update will overlay the title in the upper portion of the image of a URL card. However, he did not provide a specific timeline for the rollout or an example of how the card might look. Previously, users had to click or tap on the URL card to view the title or read the headline. Publishers had to adapt by writing their own headlines on images or including the headline in the image of the generated preview card. The change is expected to make it easier for publications but will depend on the layout of the new card.