The German government announced that it will abruptly end its subsidy program for electric vehicles on December 31, which has dealt a blow to automakers in one of its biggest European markets. But Tesla and Mercedes-Benz say that they will compensate for it, covering the full price of the subsidy for German buyers.
On Saturday, Germany announced that budget cuts were the reason for ending its “environmental bonus” as of Sunday. With the subsidy, customers in Germany benefited from €6,750 euros ($7,390) for the purchase of an EV, with the government paying up to €4,500 ($4,920) and the manufacturer covering €2,250 ($2,460). Over the weekend, the German government announced that it would close shop on the subsidy program at the end of the year, paying out remaining orders but not accept any new applications as of December 17.
Tesla and Mercedes-Benz plan to compensate to make up for loss of German EV subsidies
However, Tesla has announced that it will pay for the entire €6,750 EV subsidy, tweeting: “Tesla will compensate for the termination of the government EV subsidy in Germany for new Model 3/Y orders (starting 18 Dec for vehicles delivered by 31 Dec).”
Tesla is hoping this will push it over the line to achieving its 2023 target of 1.8 million vehicles sold, and needs to sell around 476,000 cars in Q4 to make that happen, reports Investor’s Business Daily. On December 12, Tesla has already offered German shoppers 0.99% loans for orders placed by December 18 and delivered by December 31.
Mercedes-Benz issued a press release (in German) this morning saying that it too will subsidize orders up to December 31 with the manufacturer’s share included, as Tesla is doing. For orders placed from January 1, the automaker will “pay the manufacturer’s share based on the subsidy amount originally planned for 2024.” Other automakers are likely to follow suit.
Since 2016, Germany’s EV subsidy program has paid out €10 billion in EV subsidies, covering 2.1 million electric vehicle purchases.
Tesla is also feeling the pinch after France announced that the Model 3 is now excluded from its subsidy program. As of December 15, France has now limited EV subsidies of up to €7,000 euros ($7,636) to electric cars made in Europe. Chinese-made vehicles, including the Tesla Model 3, are no longer eligible – but Tesla’s Model Y, the most popular EV in the world, made the list since its assembly takes place in Germany.
The German government has announced that it will end its subsidy program for electric vehicles (EVs) on December 31, dealing a blow to automakers in one of its biggest European markets. However, Tesla and Mercedes-Benz have stated that they will compensate for the loss of the subsidy by covering the full price for German buyers. The subsidy program, known as the “environmental bonus,” provided customers in Germany with €6,750 euros ($7,390) for the purchase of an EV, with the government and the manufacturer each covering a portion of the cost. Tesla and Mercedes-Benz have pledged to continue subsidizing orders until December 31, with Tesla also compensating for the government’s share of the subsidy. Other automakers are expected to follow suit. This move by the German government comes as France has excluded the Tesla Model 3 from its subsidy program, limiting subsidies to electric cars made in Europe.