Aside from the whole Elon Musk/Tesla hoopla, there’s a reason why you should care about electric trucks: They’re going to be crucial to transitioning the US, and the world, to planet-friendlier electricity.

A truck, the Ford F-150, is the best selling car in the United States. Rule the electric pickup market, the logic goes, and you rule the future.

Plus, automakers love to make trucks. They have high margins and are more profitable than most other passenger vehicles. Their higher prices make it easier to “hide” the up-front costs of research, development, and, crucially, batteries than with a cheaper sedan or compact.

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MuskWire TLDR:

Electric trucks are becoming increasingly important in the transition to a more sustainable energy future. The Ford F-150, the best-selling car in the United States, holds a significant position in the electric pickup market. Automakers are particularly interested in producing trucks due to their high profit margins, which allow them to offset the costs of research, development, and battery technology. By dominating the electric truck market, companies can shape the future of the automotive industry and contribute to a greener electricity sector.