Tesla has increased the price of its yoke steering wheel to now $1,000, which is a big change from the feature being standard not long ago.
When Tesla first launched the refreshed Model S and Model X, it featured a controversial new “yoke” butterfly steering wheel.
Some were worried about the actual shape of the wheel being problematic, while others were concerned about the lack of a drive stalk to choose the drive mode.
As for the former, we thought that the automaker wouldn’t risk bringing the controversial yoke steering wheel to market without a nonlinear steering curve enabled by a steer-by-wire system – especially knowing that Tesla has been developing a steer-by-wire system.
However, as Tesla started deliveries of the new Model S Plaid, we were surprised to see that the wheel had a normal 14.0:1 steering ratio, and it is proving to be impractical at lower speeds.
CEO Elon Musk confirmed that Tesla was working on a progressive steering technology, but it was still a few years away.
Musk brushed off the concerns with the yoke and indicated that it would be the way forward as it offers “better visibility.”
However, Tesla quickly started to walk back the yoke steering wheel.
In April, Tesla went a step further and made the round steering wheel the standard option for the Model S and Model X, but both the round and yoke wheels were available at the same price.
Today, in a new overnight update to its online configurator, Tesla has decided to increase the price of the yoke steering wheel for Model S and Model X to $1,000:
The reason for the price increase has not been disclosed, but it quickly went from a standard feature to a significant upcharge.
It could be related to Tesla recently slashing the price of the Model S and Model X.
The automaker could be looking to recuperate some gross margin points with the option.
Tesla has raised the price of its yoke steering wheel to $1,000, a significant change from when the feature was standard. The controversial butterfly-shaped wheel, introduced with the refreshed Model S and Model X, raised concerns about its practicality and the lack of a drive stalk. Initially, it was believed that Tesla would only bring the yoke to market with a steer-by-wire system, but the actual wheel had a normal steering ratio and proved to be impractical at lower speeds. CEO Elon Musk acknowledged the concerns but insisted the yoke offered better visibility. However, Tesla later began offering a regular round steering wheel and even retrofits for existing buyers at a cost of $700. The round wheel eventually became the standard option, but both the round and yoke wheels were available at the same price until a $250 premium was added to the yoke. In a recent update, Tesla has further increased the price of the yoke steering wheel to $1,000, although the reason for the price hike is undisclosed. This move may be an attempt to recover gross margin points after the automaker reduced the prices of the Model S and Model X.