TechCrunch:

Twitter is thinking about an organizational verification plan that doesn’t cost $1,000 a month. Over the weekend, Elon Musk said on Twitter that the company is working on a cheaper plan for small businesses, but didn’t give any details about the cost.

The Twitter owner said that the company is figuring out a new onboarding process to ensure organizations applying for verification are not involved in fraudulent activities.

Currently, brands need to spend $1,000 a month for verification to get a golden checkmark along with $50 per month for each affiliate account. For smaller organizations, this amount might be a significant spend just to maintain their presence on Twitter.

As always Musk didn’t give any information about the cost of the plan, what kind of companies might qualify for it, or when is Twitter planning to launch the new tier.

The social network has been pushing for paid verification for a while now. Especially, after it removed legacy checkmarks last month, causing many organizations to lose their verification status.

At the same time, Twitter started sending emails to various accounts stating that they will need to subscribe to Twitter Blue or Organizational Verification plan to advertise on the platform.

“Starting April 21, your @account must have a verified checkmark or subscribe to either Twitter Blue or Verified Organizations to continue running ads on Twitter. Business accounts spending in excess of $1000 per month already have gold checks or will soon, and they’ll continue to enjoy access to advertising without interruption at this time,” the company said in an email.

Organization verification is not limited to Twitter, though. Last week, Gmail launched Blue verified checkmarks to ensure a brand emailing users is authentic.


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MuskWire TLDR:

Twitter is considering a cheaper organizational verification plan for small businesses to obtain the coveted golden checkmark without having to pay the current $1,000 monthly fee. Elon Musk confirmed the new plan on Twitter, stating that the company is working on an onboarding process to prevent fraudulent activities. Currently, businesses need to spend $1,000 per month to maintain their presence on Twitter. The social media platform has been pushing for paid verification and removing legacy checkmarks, resulting in many organizations losing their verification status. Twitter has also sent emails to accounts stating that they need to subscribe to Twitter Blue or Organizational Verification to advertise on the platform. Meanwhile, Gmail has launched blue verified checkmarks to authenticate brands emailing users.

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